Flowers After a Punch in the Face

Flowers After a Punch in the Face

MediaPost solicited my opinion along with a panel of industry experts about the recent changes to Facebook’s news feed that prioritizes local news in the content feed.

“While on the surface, this is good news for local news, it feels a bit like flowers after being punched in the face. Let’s not forget that Facebook just cut publisher’s organic reach to zero. Also, this change is more about Facebook trying to show users healthy content than it is about helping publishers. I think we can agree that local news is better than clickbait, but it still causes discomfort that Facebook is the arbiter of what’s good and bad for us.”

Read the full article on Media Post:

As Facebook Prioritizes Local News, Industry Experts Respond